It is in almost every group or discussion forum, there is a
discussion of fellow dentist criticizing/badmouthing the other in front of
patients or ridiculing his/her work or charges.
Unfortunately, in our profession, unlike hotel management
students, we do not undergo a grooming school, and our work behavior is based
on what we learnt in the clinic we did our observer ship. All of a sudden, from
doctors we become businessman from the 1st day of our clinic opening. Though,
not any expert or fault free, after 8 years of practice, I feel mature enough
to share my thoughts to fresher who are about to start or recently got into
practice.
1. Your practice
doesn’t grow 1% by bringing down someone else’s name: would the other practice go down even 0.5%
with your fruitless efforts. Concentrate on your work.
2. Filter the
unnecessary talks: Patients would love to share their bad experiences with
previous dentist. Curtail those talks and stick to basics of chief complaint,
followed by diagnosis and treatment plan.
3. Use of alternate
terminology: Instead of telling the patient, “Bahot bekaar filling Ki hai
aapki” “Filling you are having is hopeless” modify your talks like, “There are
some issues with the filling and hopefully I will be able to address them
better.”
4. Learn from those
who run a referral practice: Your oral surgeon doesn’t tell the patient
that you have messed up a 3rd molar extraction. He simply does it and sends the
patients. He is even ready to bear the complications which you might have made.
Treat patients from other clinics in a similar way.
5. Keep your charges
justified: Sky has no limit, but ground has. Keep your charges for every
procedure in a justified manner. Keeping them too low cannot kill your
competitor. Moreover, you lose growth and clinical expansion.
6. It is just a part. You never know what they went through
to achieve this, including legal battles and strokes. But they have the best
lawyers and best hospitals to keep them running. So run a healthy practice and
have patience.
7. Meet your colleagues to share knowledge not grudges or
discuss charges:
8. Do not out rightly
reject fellow dentist’s treatment plan: Everyone has his own way of
thinking. If the other feels, his way would provide relief and long term
solution, respect it. Be a doctor, not judge. Tell the patient, “I would or I
can do it this way, please make a decision and chose your treating doctor.”
9. Don’t leave your
hobbies: Cricket, music or dance or whatever, for me photography as a
recent hobby, relaxes you so much that you, by default, stays away from
unnecessary stuff. Don’t leave them, rather inculcate one.
10. Take care of
health: cheaper dental material .
It will break your back and neck. Let it not break your heart by going green
with jealousy.
As always, keep smiling!
Source: http://bit.ly/2lWdq47
No comments:
Post a Comment